Advertising Age - 10 drugs by prescription.(The Book of Tens)
Byline: Source: NDC Health through November 2003
1. HYDROCODONE 86.4 million prescriptions
Doctors dispense more hydrocodone than any other medication, since many people use it at one point or another for a variety of pain and illness. Hydrocodone is a pain reliever perhaps better known by one of its trade names, Vicodin.
2. LIPITOR 65.1 million
This cholesterol-reducing medication is the only DTC-marketed pharmaceutical product to be among the 10 most prescribed drugs, the 10 biggest-selling drugs and the 10 drugs with the biggest ad spending.
3. SYNTHROID 47 million
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